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Mobile App Development Tendencies of 2017

Mobile App Development Tendencies of 2017


Many tendencies were laid years ago but only now they begin to disclose fully and capture both users’ and entrepreneurs’ minds.

We have already managed to describe many technologies in Thunderrise blog, Here we go!

VR and AR are not good any more. They are top!

Remember last year’s Pokemon GO boom and endless rant about augmented reality. In 2017 VR and AR have been already perceived as something for granted, people got used to this technology. Today more sites get VR mode that works in real-time on your smartphone. Games and apps for cardboard and virtual reality helmets like Oculus Rift and HTC Vive, live stream and 360 short films that already earn Oscar Nomination, voluminous concerts like Seether and Saint Asonia arranged - more virtual reality content appears. And it becomes more qualitative due to increasing power of mobile devices. Last year users were amazed with the technology, in the year 2017 they will be amazed with qualitative content.

More Unity apps!

Device capacity has increased so you have no need to babysit with them, because they maintain Unity now. Game engine lets developing cross-platform mobile apps, thus delicately closing cross-platform issue. Here Android developers can breathe a sigh of special relief: the problem of thousand screen resolutions is being solved in two clicks in Unity. Of course, for iOS users this issue looks very ambiguous because their Swift apps will be optimized. But whether one can see the difference in productivity on powerful iPhone 6 and 7 is a contentious issue. Anyway, cheapness and possibility to launch once a written app on any device have already attract customers. That is why Unity has rightly risen to our tendencies list 2017.

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Swift will loudly announce itself!

More than once Swift was recognized much more friendly to developers than Objective-C. It won’t be a full replacement but continue smooth growth and progress. Last year’s release of the program by which anyone can learn Swift got to public. Swift developers and Swift apps will be much more what is very fair compensation for Unity invasion into the Apple world (if, of course, somebody believes in optimization difference).

Machine learning is progressing

Virtual assistants like Siri and Cortana, content identification in Google Now, recognition of text and images got to smartphone camera - all this is artificial intelligence. Last year this direction developed together with updating operating systems of mobile devices and release of “smart home” components for Apple and Android. More apps with neuronet like Prisma and Artisto appear. Educable artificial intelligence begins to appear in video games too. It adapts itself to user memorizing its habits and preferences. This technology have great potential both to users and to developers. Soon every service will interact with assistances and a lot of thing now being made manually will be assumed by artificial intelligence.

Beacons! Beacons everywhere!

Beacons technology spreads further getting closer to average users. Consequently, more apps and functionality will be established, ranging from simple virtual guides, information sources ending with games with geolocation and so on. However, users are unlike to have technical revolution in this direction. Beacons continue to grow wide and include more and more spheres where a person could get all the necessary information in the right place without Internet connection.

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Mobile commerce

Google Wallet and Apple Pay gradually replace usual bank cars. Doing shopping becomes easier through them - just a few taps and the product is yours! The tendency to do shopping from mobile device has increased almost twice as compared as with the year 2004.

In addition, m-commerce output has potential on such devices as smartwatch and you will see this direction continuing to grow for a very long time.


Messages that are being deleted over time, encrypted messages and full confidentiality are what users need now. These functions were presented in messengers updating from Apple and Google so that’s why such apps as Snapchat and Telegram are so trendy. Users no longer want to hear “data leaks” or “account hack”. And while it is required, this tendency will only increase. These are the main tendencies in mobile app development of today. Knowing them, you will be able to build a demanded and interesting product that completely meets modern standards!