It’s really hard to predict how technologies should develop in future. Everyday we see a lot of good technical stuff happening, inventing, increasing. Apple has become a flagship of that evolution as well as some kind of trend setter. In 2016 we have seen a lot of great things coming from them so there is a simple and evident question: “What mobile app trends 2017 will show us and what part will Apple play in it?”. Let’s have a look at some trends of development for IOS devices that will shape in 2017.
Paradigm shift in coding
Before 2015, all IOS developers had to use Objective-C as a main programming language. With the presentation of Swift, developers now have a choice. Of course, there are holy wars between them about what language is better. But everyone must admit: Swift gains popularity from year to year.
As you can see, Swift is comparatively new language (it was presented in December 2015). This language was meant to simplify coding process and increase stability of app workflow. What’s also great, Swift is not that hard to occupy because of clear and transparent syntax paired with well-designed documentation.
On the assumption of the fact that Swift 3.0 is developer-friendly, it simplifies development for all Apple platforms including IOS platform, WatchOS, TVOS. As we said above, it also provides stable workflow of all these platforms. For those who are interested in technical stuff, visit IOS developers blog devoted to Swift and Objective-C comparison or read our article about it.
IoT applications go vanguard
With the launch of IOS 8 Apple presented HomeKit. In 2016 we saw a great fuzzbuzz around apps based on Internet of Things. We can also trace the revenue of startups built around IoT based application. Such system have become more sophisticated and reliable. Same can be said about Apple's’ own IBeacon technology. Previously, IBeacon technologies were mostly used for commercial and retail needs but now it has gone mature so Apple is ready to set it for personal usage at home with IoT systems.
We are careful in predictions but IoT platforms can also launch the enterprise apps market. It will definitely optimize business process by collecting and analyzing necessary data in a split second.
Doubtless success of Apple Watch 2 launched in April 2016 will also shape another trend relatively devoted to IoT - wearables. The technology is not new but it doesn’t tail away of other mobile app trends. The paradigm of WT is a bit obvious - a lot of applications we use everyday via smartphones and tabs will be transferred on wearables as well as IoT systems will be controlled foremost from them.
GPS and AR
Last year, Pokemon GO has shown that such banal thing as GPS coupled with advanced technologies can be a deliverer of success. The usage of Augmented Reality changes the whole way we play mobile games. So be sure that combination of GPS and AR technologies will stay in trends for a long time.
Another good thing is that such technologies are now available for small and medium development (thanks to Swift 3.0) companies because they don’t cost such huge money as it was 3-4 years ago. So sooner we could see some games that use collaboration of GPS and AR. There’s a need to say that there are a lot of such games but they didn’t reach a lot of success because they just clone Pokemon GO using another setting but actually doesn’t give us anything new.
It’s barely a secret that business owners use the power of Internet and information technologies to increase their revenues. We must admit that IT made a huge contribution to the birth of e-commerce. But last year we saw that e-commerce platforms are losing their positions and give place to its’ mobile alternative.
Mobile traffic has outstripped desktop one because mobile technologies increase abysmally faster. It’s an extremely bad idea now to avoid mobile audience and lose tons of potential customers. That’s an answer of how mobile commerce trends were born and how they prosper spreading shopping opportunities.
No need to say that users prefer mobile applications to even the most mobile-friendly websites. The reason is improved security feeling and, of course, better experience.
Statistics say that 88% of smartphone interaction of users goes apps and only 12% on web browsing. Coupled the previous statement, we can predict that in recent times mobile-friendly website won’t be enough to attract customers of the store.
The other reason of mobile commerce popularity is simplicity of payment. Transactions are much more convenient. You can not only pay bills while walking to the work but also use the variety of payment tools like PayPal, Google Wallet, Stripe and so on.
According to all statements above, we can definitely say that mobile commerce will grow until something new will appear but what will appear is really hard to imagine.
As we have seen, mobile technologies still have a shot in a locker so both developers and startupers have reckon with trends that industry offers them. Apple plays one of the main parts in this “trend setting”. So don’t miss Apple presentations and contact us if there are any questions left.