Now confess, how many of you are hopeless with maps? Who has a propensity for getting lost in a broad daylight while searching an address two houses down the street? No one? Well of course, now we all have our smart tech friends that are always ready to reach out to universe itself and get our precise dislocation from her mystery depths and lead you to final destination safe and sound.
GPS, A-GPS and geolocation: which is which
What makes smartphone so smart when it comes to orientation?
In the beginning was the word, even three. They were Global Positioning System or GPS, also Navstar. It’s a technology that with use of satellites provides distance and time measuring and determines the location in the world coordinate system. GPS is an independent system and doesn’t require telephonic or internet connection, though these technologies are able increase the usefulness of its positioning information. Don’t mix it all up with GPRS since it’s not really related. GPRS is a service for packet data exchanging, literally mobile Internet access.
A-GPS is a system that significantly improves performance of GPS by using cell tower data. It’s used to enhance quality and accuracy when satellite signal is low.
Nothing difficult, right? Now, the most important. Essentially, geolocation is an identification process of the real-world geographic location of different objects, such as mobile phones or Internet-connected computers. So it’s thanks to geolocation one will never stuck in the back of beyond regardless of whether Internet was paid for this month or not.
Geolocation technology became quite a trend since 2012 when with its use a range of possibilities for business purposes was opened. While searching for new mobile app ideas a whole new market niche called local-based services was born. LBS is a mobile software that uses location data to control features in geolocation applications.
What aspects make a smartphone app with geolocation beneficial for business? Let’s dive into specifics on what to gain out of a geolocator app.
As you will see soon, geolocation is a hell of a useful thing that can serve to business goals as well as to lost pedestrian’s. And here are main functions of geo location apps.
It’s the first that you think about when talking about geolocation app development. Navigation function can be implemented in different ways, for example for searching a specific location or people nearby, laying the route on the map or creating a virtual tour.
2. Local-based info
With help of geolocation an app may provide you with different useful data on the place you’re currently in, these include local RSS feeds import, local weather info, a list of nearby attractions, culture history or interesting hacks on how to communicate with locals, recommendations on the places a tourist must visit or where to eat, etc.
3. Local-based advertising
The most profitable function businesses strive for is targeted advertisement evolved on the whole new stage with help of geolocation technology. The main point is to detect potential customer allocation and send him a push-notification with invitation to pay a visit to your shop.
4. Local-based content
There are apps that provide you with specific local-based content. Snapchat offers a bunch of local-based filters and Soundtrckr bounds music to certain area.
5. Photo maps
Apps happen to suggest making a photo map or photo story - a group of photos pinned up depending on location
6. Search optimization
Geolocation apps often make a location tag on user’s content which allows to group up the content depending on time and place. When you create an app like Instagram such an option may be of use.
Listed geolocation functions are used by a variety of apps in different spheres, such as:
- Maps: Google Maps
- Recommendations and reviews: Yelp, TripAdvisor
- Event apps: Eventbright
- Weather apps: THOUSANDS OF THEM
- Geosocial: Facebook, Periscope, Snapchat
- Dating apps: Tinder
- On-demand services: Uber, Lafka
- Travel apps: Google Trips, TripAdvisor, AirBNB
- Time-based apps: Check Path, TimeHop
- E-commerce: eBay
Augmented reality apps and games
In apps and games with augmented reality geolocation can be at the hearth of the process. Take for example Pokemon GO and its huge success that granted Nintendo 9 billion $ in like a month. Augmented reality as well as virtual reality technologies are in their prime, thus it’s a great opportunity to take part in this app market by attempt to build a mobile AR or VR game.
A stand-alone area of science and technology that has the same essence but substantially different base. Indoor geolocation is a process of seearching for an electronic device inside building. Really handy if you can’t remember where you put your device. Indoor positioning system or IPS that operates the process uses radio waves, magnetic fields, acoustic signals or other sensory information collected by mobile devices to locate them inside of the building. IPS exploits distance measurement to nearby WiFi access points, magnetic positioning, dead reckoning and other technologies. Implementation ground of this technology resides in government and private security and requires further development.
Geolocation App Development for Business
Location based mobile apps might provide greater value to your business by attracting and retaining business target auditory.
Exactly how a geolocation app may benefit the business?
- Geolocation helps fulfilling main business functions, for example it’s vital for travel and shipping companies.
- New customers engagement is possible by using geolocation push notifications to send them an actual promo info on your shop or service nearby, suggest discounts, coupons or special offers to success.
- SMM promotion is available through customers sharing your apps content to their social media. So an integration with Facebook, Instagram or else are necessary.
- Loyalty program expansion might be implemented by inspire your customers to use your geolocation app more often to get VIP offers and so on.
- Monitor of clients and employees activities to improve your workflow and quicken your decisionmaking.
Geolocation app might greatly benefit your business and to reach that goal let’s find out how to make a location based app.
How to build a location based apps and which technologies to use?
First that’s need to be said, our developers recommend to build native location based applications instead of cross-platform, it’s more stable and allows to avoid major errors which saves time thus money.
Also unfavourable option is to use a location based app builder. Though it looks really promising and tempting to build your own geolocation app in 5 minutes for free without sms and registration, but it has unknown code structure and type, so if you get a ton or two of errors and bugs in the end, the only one who will agree to help you will be an app builder developer. So why to bother at all? Ask for his services right away.
Now, how to build mobile apps with geolocation?
During app development process we integrate such technologies as GPS, live feed (JSON), UI/display, maps integration, backend database & client app for IOS or Android.
Thunderrise Dev Team uses Objective-C to develop mobile apps for iPhone and iPad, for Android it’s Java. We utilize Google geolocation service (Google Maps SDK with use of Google Places API) that’s available for both platforms - iOS and Android.
Use your geolocation app to stay assured that Thunderrise Dev Team is always right behind the corner to develop your idea into apps! Contact us right away to know more about how to build apps, we'll gladly help!