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5 Best Mobile App Analytic Tools You Should Know About

5 Best Mobile App Analytic Tools You Should Know About

team
Thunderrise

App downloads are expectedly decreasing as a daily number of applications uploaded to app stores is growing.

Tracking your app’s stats is crucial for a successful ongoing support. You may have the number of downloads and the latest feedback, but it’s far from all the metrics you need.

We have created this article to help you manage the analytical part of app development, so let’s get started!

AARRR!

5 Mobile App Analytic Tools You Should Know About

There is a pirate list of five mobile app analytics tools components called ‘AARRR!’

  • Acquisition - shows not only how many people download your app, but the ways they find it.
  • Activation - shows how many users actually open your app for the first time after downloading it.
  • Retention - shows how many users come back and use your app again after activating it.
  • Revenue - offers you ways to gain profit from your app after the user have started using it somewhat regularly.
  • Referral - checking the amount of people who talk about your app and invite new users to it.

Basically, you build user behaviour scheme and attempt to control it by inspiring them to make the moves you need.

KPI’s

Key Performance Indicator is a kind of performance management. KPI evaluates your app’s ‘success’, which is a repeating achievement of periodic goals.

5 Mobile App Analytic Tools You Should Know About

The main KPI identifying stages are:

  • Pre-defined business process (BP).
  • BPs requirements.
  • Measuring quantitative/qualitative results and comparing them to set goals.
  • Investigating prosesses and resources in order to achieve set goals.

KPI’s must respond to the SMART criteria:

  • Specific - targeting a specific area of improvement
  • Measurable - indicating progress
  • Assignable - specifying who is going to do it
  • Realistic - establishing realistically achievable results considering available resources
  • Time-related - establishing deadlines for your results to be schieved

Marketing Analytics

Marketing analytics tell you how your app advertising is going. It helps targeting specific audience groups, provides you with churn rates and direction in which to develop your marketing efforts.

5 Mobile App Analytic Tools You Should Know About

In-App Analytics

Let’s say your marketing strategy worked out well and the number of downloads has risen. You don’t think that’s all, do you? It’s not time to relax yet, quite conversely, now you need to work hard to keep users satisfied with your app.

In-app analytics give you a report on how your app performs. It is necessary, because you implementing marketing analytics would be pointless if an application itself doesn’t keep a user entertained or engaged. That’s where developers usually find out that their app isn’t being used the way they intended. For example, the primary features can be dulled and the secondary ones can get more popular than you could imagine.

Performance Analytics

These can be considered as an in-app analytics’ offshoot, but these are less user-based, they are all about the machinery part. They come into play when there are any app performance issue like your app crashing on a particular device model.

App Analytic Tools Comparison

Google Analytics

Type: In-app analytics

Pricing: Freemium

+ Categorized reports

+ Retention and lifetime value analyses

+ Integration with other Google products

- Still in beta

- No iTunes integration

Tune

Type: Marketing analytics

Pricing: Freemium

+ Includes App Store analytics

+ Real-time tracking

+ Third party management

- No Facebook integration

Flurry Analytics

Type: In-app analytics

Pricing: Free

+ Old… or should I say experienced?

+ Classic and custom dashboards

+ Creating user paths

- No cohort analysis

- Not very intuitive in use

App Annie

Type: Marketing analytics

Pricing: Free or custom

+ Combining all your ad platforms data automatically

+ Tracking how your app is doing against the competitors

- High prices

HeapAnalytics

Type: In-app analytics

Pricing: Paid, free trials

+ Real time AND historical data

+ Chart metrics tracking

- Non-native Android support

- No direct data export just yet

Tips on How to Select the Best Analytical App for You

  • Be sure of what exact metrics you want to track. Refer to the analytics classification earlier in this article and make up your mind on what type will suite you best. Stars can be pointless in that case because what is great for someone else might not be as good for you.
  • Perform cohort analysis. Cohort analysis divides users into related groups, usually based on a time-span. That way you get more efficient analysis results rather than trying to manage different user groups all at once.
  • Do some research. Monitor some analytical tools before publishing your app.
  • Only track the analytics that are important for your app.
  • Use KPI’s that make sence for your app.

We hope that now it is clearer for you why you need the stats and how they are tracked.

If you have any questions left or you still aren’t sure about what to use to track your app analytics, Thunderrise Team would love to help you with that!